Please use this identifier to cite or link to this item: https://repository.iimb.ac.in/handle/123456789/3687
Title: Redefining industry boundaries
Authors: Pai, Ravindra 
Rathi, Vikas 
Keywords: Industry structure;Firm level strategy;Brand & distribution;Optimal mix
Issue Date: 2001
Publisher: Indian Institute of Management Bangalore
Series/Report no.: PGP Contemporary Concerns Study;CCS.PGP.P1-049
URI: http://repository.iimb.ac.in/handle/123456789/3687
Appears in Collections:2001

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