Please use this identifier to cite or link to this item: https://repository.iimb.ac.in/handle/123456789/3544
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dc.contributor.advisorJha, Mithileshwar-
dc.contributor.authorGupta, Rajanen_US
dc.date.accessioned2016-03-25T15:13:48Z
dc.date.accessioned2019-03-17T11:03:07Z-
dc.date.available2016-03-25T15:13:48Z
dc.date.available2019-03-17T11:03:07Z-
dc.date.issued1997
dc.identifier.otherCCS_PGP_N7_058-
dc.identifier.urihttp://repository.iimb.ac.in/handle/123456789/3544
dc.language.isoenen_US
dc.publisherIndian Institute of Management Bangaloreen_US
dc.relation.ispartofseriesPGP Contemporary Concerns Study;CCS.PGP.N7-058en_US
dc.titleFrom positioning to brand identity - a study of leading brand strategies in the era of liberalizationen_US
dc.typeCCS Project Report-PGPen_US
Appears in Collections:1997
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