Please use this identifier to cite or link to this item: https://repository.iimb.ac.in/handle/123456789/3499
Title: Branding of commodity
Authors: Kokane, Mahendra 
Minj, Ruth 
Issue Date: 1996
Publisher: Indian Institute of Management Bangalore
Series/Report no.: PGP Contemporary Concerns Study;CCS.PGP.N6-005
URI: http://repository.iimb.ac.in/handle/123456789/3499
Appears in Collections:1996

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