Please use this identifier to cite or link to this item: https://repository.iimb.ac.in/handle/123456789/281
Title: Maintaining and enhancing internal legitimacy of the alternate organizational identity in dual identity organizations
Authors: Desai, Prarthan B 
Keywords: Organizational identity;Dual-identity organizations;Product innovation
Issue Date: 2009
Publisher: Indian Institute of Management Bangalore
Series/Report no.: DIS-IIMB-FPM-P9-01
URI: http://repository.iimb.ac.in/handle/123456789/281
Appears in Collections:2009

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