Please use this identifier to cite or link to this item: https://repository.iimb.ac.in/handle/123456789/271
Title: An analytical model for pricing line-extensions of consumer non-durables
Authors: Rakshit, Krishanu 
Keywords: Pack size;Horizontal differentiation;Quantity uncertainty;Consumer utility;Expected utility;Quantity surcharge
Issue Date: 2010
Publisher: Indian Institute of Management Bangalore
Series/Report no.: DIS-IIMB-FPM-P10-08
URI: http://repository.iimb.ac.in/handle/123456789/271
Appears in Collections:2010

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