Please use this identifier to cite or link to this item: https://repository.iimb.ac.in/handle/123456789/1590
Title: The Journey or the Destination: Asymmetric Impact of Process and Outcome on Service Evaluations
Authors: Aruna Divya, T 
Chatterjee, Swagato 
Keywords: Service Evaluatio;Construal Level Theory;Process vs. Outcome;Consumer Satisfaction
Issue Date: 2015
Series/Report no.: Working Paper-FPM
URI: http://repository.iimb.ac.in/handle/123456789/1590
Other Identifiers: WP-IIMB-478
Appears in Collections:2015

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