Please use this identifier to cite or link to this item: https://repository.iimb.ac.in/handle/123456789/13440
Title: Benchmarking chemist and cosmetic channel processes across companies and implementing in one market: consumer care and lighting; Wipro Consumer care and lighting
Authors: Meena, Virendra 
Keywords: Marketing management
Issue Date: 2011
Publisher: Indian Institute of Management Bangalore
Series/Report no.: PGP_SP_P11_119
URI: http://repository.iimb.ac.in/handle/123456789/13440
Appears in Collections:2011

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