Please use this identifier to cite or link to this item: https://repository.iimb.ac.in/handle/123456789/12922
Title: Process methodology and resource allocation framework in customer relationship management: IBM BCS, Bangalore
Authors: Pattanaik, Badri Narayan 
Keywords: Marketing management
Issue Date: 2007
Publisher: Indian Institute of Management Bangalore
Series/Report no.: PGP-SP-P7-102
URI: http://repository.iimb.ac.in/handle/123456789/12922
Appears in Collections:2007

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