Strategic analysis in financial services sector: to Capgemini India Pvt. Ltd.

Abstract

The internship was undertaken with the Strategic Analysis Group of the Financial Services Market Intelligence Team of Capgemini for a period of eight weeks. The Global Financial Services Market Intelligence Team is a group of strategy consultants and sector analysts who support the senior executives in the Financial Services domain to better service their clients by providing them insights on the client strategies and general trends in the market. Apart from this, the team publishes world reports and white papers to provide thought leadership in domains such as insurance, banking, wealth management, and payments. The internship consisted of two modules of four weeks each. In the first module, I had to conduct client analysis for two of the Capgemini s biggest clients. The result was a presentation detailing the client s financial performance and future strategy with opportunity areas for Capgemini highlighted. These results were then shared with the account executives who could utilize the same to plan their future business with the client. In the second module, I along with my fellow interns worked on analysing the key innovations in customer experience by FinTechs and incumbent firms in the financial services industry. This involved conducting extensive research on leading examples of customer-centric innovations across different financial service domains such as insurance, banking, payments, and wealth management to come up with several insightful inputs. The interns were divided across the domains and I was in banking. The project also included analysing the drivers for innovation in customer experience, emerging trends in FinTech innovations at different customer touch points, and the implications and road-map for incumbent firms. Finally we presented the key findings and recommendations to the Head of Capgemini s Market Intelligence Group who validated the findings.