Concept evaluation of voice over broadband: to Tata Indicom broadband

Abstract

The key findings and recommendations of the survey are Corporate Net Telephony is a driving factor for the phone, at least in the corporate sector. This might increase in importance with the UnifIed License when net telephony of all forms will be permitted in India Since the Corporates indicated replacing their existing lines with the new phone, setting up of emergency services cell is of utmost importance if the model is to survive. Price of the handset should be in the range of 8200 - 11400 34% have indicated an inclination to pay in the range of 400 - 800 Video telephony might take off if offered at cheap rates to attract the customer Cross compatibility with existing web cams or conferencing media is desired so that the phone can be used seamlessly. Household Video Phony is the feature that is a key winner. A majority of the respondents are not willing to pay more than the land line rates. Strategy should be charge a unlimited access with a fixed monthly rental as this is most attractive to the consumer. Price range for the handset is 8000 - 11000.Compatibility with existing means of communication especially webcams and videophone service providers abroad would be an added plus.