Please use this identifier to cite or link to this item: https://repository.iimb.ac.in/handle/123456789/12306
Title: Re-Iaunch and innovations of Red Label and 3 Roses brands for Brook bond-HLL
Authors: Prasad, Abhishek 
Keywords: Marketing management
Issue Date: 2006
Publisher: Indian Institute of Management Bangalore
Series/Report no.: PGP-SP-P6-099
URI: http://repository.iimb.ac.in/handle/123456789/12306
Appears in Collections:2006

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