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The Digital Institutional Repository of IIM Bangalore
This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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https://repository.iimb.ac.in/handle/123456789/11989| Title: | Project Amrit: to Hindustan Liver Limited | Authors: | Swamy, Buddhala Sai Kumar | Keywords: | Marketing management;Beverage market | Issue Date: | 2005 | Publisher: | Indian Institute of Management Bangalore | Series/Report no.: | PGP-SP-P5-133 | Abstract: | The project given to me - "Project Amrit" is an ambitious venture of Kissan into the Fruit based~-.beverage market in India. Previous summer interns had worked on some aspects of this project notably, Ashley Dsouza. My assignment was to study the fruit ba | URI: | http://repository.iimb.ac.in/handle/123456789/11989 |
| Appears in Collections: | 2005 |
Files in This Item:
| File | Size | Format | |
|---|---|---|---|
| PGP_SP_P5_133.pdf | 2.83 MB | Adobe PDF | View/Open Request a copy |
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