Please use this identifier to cite or link to this item: https://repository.iimb.ac.in/handle/123456789/11958
Title: Market research for OSS/BSS testing
Authors: Runja, Karthik 
Keywords: Marketing management;Market research
Issue Date: 2005
Publisher: Indian Institute of Management Bangalore
Series/Report no.: PGP-SP-P5-107
Abstract: With increasing competition creating price pressure, communications service providers (CSPs) looking to increase revenues in a brutal economy face a thorny problem: The only way to boost business is to deploy new and better services, which can increase in
URI: http://repository.iimb.ac.in/handle/123456789/11958
Appears in Collections:2005

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