Please use this identifier to cite or link to this item: https://repository.iimb.ac.in/handle/123456789/11941
Title: Post launch evaluation of Bilkul chewing gum in the context of sales and marketing: Cadbury India Ltd.
Authors: Prasad, Vibhavan 
Keywords: Marketing management
Issue Date: 2005
Publisher: Indian Institute of Management Bangalore
Series/Report no.: PGP-SP-P5-092
URI: http://repository.iimb.ac.in/handle/123456789/11941
Appears in Collections:2005

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