Please use this identifier to cite or link to this item: https://repository.iimb.ac.in/handle/123456789/11578
Title: Design and implement a methodology to identify corporate customers in the ITES sector: identify the gaps in the Bank's offerings to its ITES clients
Authors: Nayak, Srikant 
Keywords: Marketing management;Banking
Issue Date: 2004
Publisher: Indian Institute of Management Bangalore
Series/Report no.: PGP_SP_P4_087
URI: http://repository.iimb.ac.in/handle/123456789/11578
Appears in Collections:2004

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