Please use this identifier to cite or link to this item: https://repository.iimb.ac.in/handle/123456789/11568
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dc.contributor.advisorChandraseker, R.
dc.contributor.authorMehta, Sumit Amrit
dc.date.accessioned2017-10-19T09:48:55Z
dc.date.accessioned2019-03-20T04:19:20Z-
dc.date.available2017-10-19T09:48:55Z
dc.date.available2019-03-20T04:19:20Z-
dc.date.issued2004
dc.identifier.urihttp://repository.iimb.ac.in/handle/123456789/11568
dc.language.isoen_US
dc.publisherIndian Institute of Management Bangalore
dc.relation.ispartofseriesPGP_SP_P4_078
dc.subjectMarketing management
dc.titlePromoting impulse buying of Britannia's treat biscuits through use of merchandising tools: to Britannia
dc.typeSummer Project Report-PGP
dc.pages38p.
Appears in Collections:2004
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