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The Digital Institutional Repository of IIM Bangalore
This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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https://repository.iimb.ac.in/handle/123456789/11568| DC Field | Value | Language |
|---|---|---|
| dc.contributor.advisor | Chandraseker, R. | |
| dc.contributor.author | Mehta, Sumit Amrit | |
| dc.date.accessioned | 2017-10-19T09:48:55Z | |
| dc.date.accessioned | 2019-03-20T04:19:20Z | - |
| dc.date.available | 2017-10-19T09:48:55Z | |
| dc.date.available | 2019-03-20T04:19:20Z | - |
| dc.date.issued | 2004 | |
| dc.identifier.uri | http://repository.iimb.ac.in/handle/123456789/11568 | |
| dc.language.iso | en_US | |
| dc.publisher | Indian Institute of Management Bangalore | |
| dc.relation.ispartofseries | PGP_SP_P4_078 | |
| dc.subject | Marketing management | |
| dc.title | Promoting impulse buying of Britannia's treat biscuits through use of merchandising tools: to Britannia | |
| dc.type | Summer Project Report-PGP | |
| dc.pages | 38p. | |
| Appears in Collections: | 2004 | |
Files in This Item:
| File | Size | Format | |
|---|---|---|---|
| PGP_SP_P4_078.pdf | 17.47 MB | Adobe PDF | View/Open Request a copy |
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