Please use this identifier to cite or link to this item: https://repository.iimb.ac.in/handle/123456789/11547
Title: Roadmap for acquisition campaigns for credit cards and identification of key variables
Authors: Jethwani, Sandeep M. 
Keywords: Credit cards
Issue Date: 2004
Publisher: Indian Institute of Management Bangalore
Series/Report no.: PGP_SP_P4_061
URI: http://repository.iimb.ac.in/handle/123456789/11547
Appears in Collections:2004

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