New product failures in technology industry

Abstract

We have observed that companies operating in the enterprise segment (B2B) do not appear to have successful products in the consumer segment (B2C). Take for example, Microsoft, which has tried to enter consumer segment multiple times with Zune, Kin, Windows Phone but has either failed miserably or succeeded only marginally. It remains to be seen how it will fare with its latest combination of Windows8 and Surface tablet. HP also tried its hand at the tablet but could not capture the consumer sentiment. Dell failed to create any significant impact with its own Dell Streak line of tablets based on Android while Samsung is ruling the markets now with its Galaxy Note with the same 5" size that Dell failed initially. Below is a pictorial representation of the timeline within which these three products were introduced along with other competition.