Please use this identifier to cite or link to this item: https://repository.iimb.ac.in/handle/123456789/11122
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dc.contributor.advisorNagadevara, Vishnuprasad
dc.contributor.authorBose, Prithviraj
dc.date.accessioned2017-10-11T15:17:24Z
dc.date.accessioned2019-03-18T08:35:06Z-
dc.date.available2017-10-11T15:17:24Z
dc.date.available2019-03-18T08:35:06Z-
dc.date.issued2012
dc.identifier.urihttp://repository.iimb.ac.in/handle/123456789/11122
dc.description.abstractTo summarize, the scope of this project is to, ? Study the various trends in recommendation and personalisation software that are being developed as well as used in the digital broadcast industry. ? Analyze the competitive landscape both from the B2B as well as B2Cperspective. ? As a case study, apply data mining techniques (for example, association and classification data mining techniques) on the actual TAM India database obtained over a broadcaster s network and analyse the digital TV viewing trends (both for satellite and cable TV). ? Synthesize the data mining results with the observational trends in the digital broadcast industry.
dc.language.isoen_US
dc.publisherIndian Institute of Management Bangalore
dc.relation.ispartofseriesPGSEM-PR-P12-57-
dc.subjectDigital broadcasting
dc.titleRecommendation and personalisation engines for digital broadcast
dc.typeProject Report-PGSEM
dc.pages42p.
Appears in Collections:2012
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