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This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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https://repository.iimb.ac.in/handle/123456789/11072| Title: | Product management and marketing practice in Aurolab: planning and execution | Authors: | Ananthapadmanabhan, Madhuvanthi Sahasranamam, Vishwanathan |
Keywords: | Production management;Marketing management | Issue Date: | 2011 | Publisher: | Indian Institute of Management Bangalore | Series/Report no.: | PGSEM-PR-P11-129 | URI: | http://repository.iimb.ac.in/handle/123456789/11072 |
| Appears in Collections: | 2011 |
Files in This Item:
| File | Size | Format | |
|---|---|---|---|
| PGSEM_P11_129_2008068.pdf | 5.03 MB | Adobe PDF | View/Open Request a copy |
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