New service development for the bio-pharma industry

The Digital Institutional Repository of IIM Bangalore

Please use this identifier to cite or link to this item: https://repository.iimb.ac.in/handle/123456789/10304

DC Field	Value	Language
dc.contributor.advisor	Seshadri, D V R
dc.contributor.author	Bhat, Kiran
dc.date.accessioned	2017-09-26T04:22:10Z
dc.date.accessioned	2019-03-18T09:10:12Z	-
dc.date.available	2017-09-26T04:22:10Z
dc.date.available	2019-03-18T09:10:12Z	-
dc.date.issued	2005
dc.identifier.uri	http://repository.iimb.ac.in/handle/123456789/10304
dc.description.abstract	The Indian software services industry has been increasingly focusing on vertical market offerings as it tries to move up the value chain. The tier 1 and tier 2 software service providers are rapidly diversifying into new industry verticals and developing new targeted offerings for existing ones. This report examines the pharmaceutical and life-sciences (Bio-Pharma) industry and Business Process Reengineering (BPR) along with IT as a bundled offering for this industry. The report evaluates the attractiveness of the industry to the service provider and the value of BPR to the Bio-Pharma industry. The details of the BPR offering and the new service development activities for rolling out such a service in the market are also explored in this report.
dc.language.iso	en_US
dc.publisher	Indian Institute of Management Bangalore
dc.relation.ispartofseries	PGSM-PR-P5-26	-
dc.subject	Pharmaceutical industry
dc.title	New service development for the bio-pharma industry
dc.type	Project Report-PGSM
dc.pages	32p.
Appears in Collections:	2005

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