Strategies to improve after sales service and spares support

Abstract

BEML is a pioneer in the Earthmoving Equipment Manufacturing Industry. BEML is also a market leader in the earth moving equipment business, it enjoys a market share of 50%in this segment. However, fierce competition particularly in some of the equipment model has rendered BEML less competitive in terms of price and hence the importance of providing better after sales service and spares support has all the more gained in status. The main objective of the project is to study the existing system of after sales service and spares support. To find the weakness and deficiencies prevailing in the existing system, and to suggest strategies to overcome the identified system lacuna. Thereby help BEML to retain and further improve its market share. This will enable the company to stand by its mission of "Manufacturing and Marketing of high-tech Engineering Products and services globally, through quality, reliability and Customer Orientation.