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Full Name
Pandey, Arpita
Vernacular Name
Arpita Pandey
 
Variants
Pandey, Arpita
Pandey, A
 
 
 
Email
arpita.pandey@iimb.ac.in
 
Scopus Author ID
Researcher ID
 
Biography
Arpita Pandey is an Assistant Professor in Marketing at IIM Bangalore. She completed her PhD in the Marketing Area from IIM Ahmedabad. Her research interests are in digital marketing, advertising, and consumer behavior. Her thesis explores questions of consumer behaviour in the domain of online cause related marketing. Her dissertation received the best thesis award at IIMA. Prior to joining the PhD program at IIMA, Arpita worked for 2 years in Accenture Management Consulting. She completed her MBA from IIT Kanpur where she was awarded the S N Mittal Gold Medal for all round excellence in the graduating batch.
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Publications
(Articles)

Results 1-2 of 2 (Search time: 0.001 seconds).

Issue DateTitleSub-TitleAuthor(s)Journal NameVolume NumberIssue NumberPages
12023Debunking fake ad claims: the moderating role of gender-Banerjee, Somak ; Rocereto, Joseph F. ; Kwak, Hyokjin ; Pandey, Arpita International Journal of AdvertisingVol.42Iss.81352-1376p.
22022To go or to let it go: A regulatory focus perspective on Bundle Consumption-Pandey, Arpita ; Tripathi, Sanjeev Journal of Service ResearchVol.26Iss.1136-150p.