Pandey, Arpita
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Full Name
Pandey, Arpita
Vernacular Name
Arpita Pandey
Variants
Pandey, Arpita
Pandey, A
Pandey, A
Main Affiliation
Personal Site
Email
arpita.pandey@iimb.ac.in
ORCID
Scopus Author ID
Researcher ID
Biography
Arpita Pandey is an Assistant Professor in Marketing at IIM Bangalore. She completed her PhD in the Marketing Area from IIM Ahmedabad. Her research interests are in digital marketing, advertising, and consumer behavior. Her thesis explores questions of consumer behaviour in the domain of online cause related marketing. Her dissertation received the best thesis award at IIMA. Prior to joining the PhD program at IIMA, Arpita worked for 2 years in Accenture Management Consulting. She completed her MBA from IIT Kanpur where she was awarded the S N Mittal Gold Medal for all round excellence in the graduating batch.
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Publications
(Articles)
Results 1-1 of 1 (Search time: 0.004 seconds).
Issue Date | Title | Sub-Title | Author(s) | Journal Name | Volume Number | Issue Number | Pages | |
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1 | 2023 | Debunking fake ad claims: the moderating role of gender | - | Banerjee, Somak ; Rocereto, Joseph F. ; Kwak, Hyokjin ; Pandey, Arpita | International Journal of Advertising | Vol.42 | Iss.8 | 1352-1376p. |