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The Digital Institutional Repository of IIM Bangalore
This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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Chakrabarty, Patrali
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Full Name
Chakrabarty, Patrali
Vernacular Name
Patrali Chakrabarty
Variants
Patrali Chakrabarty
Main Affiliation
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Type
Fulltext
Results 1-2 of 2 (Search time: 0.001 seconds).
| Issue Date | Title | Sub-Title | Author(s) | Journal Name | Volume Number | Issue Number | Pages | |
|---|---|---|---|---|---|---|---|---|
| 1 | 30-Oct-2010 | Building alternative models of brand inertia | - | Jonnalagedda, Sreelata ; Chakrabarty, Patrali | ||||
| 2 | 2010 | An eye for an eye: impact of sequelization and comparison in advertisements on consumer’s perception of brands | - | Banerjee, Bibek ; Patrali, Chakrabarty | 40p. |