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Full Name
Jha, Mithileshwar
Vernacular Name
Mithileshwar Jha
 
Variants
Mithileshwar Jha
 
 
Scopus Author ID
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Results 1-7 of 7 (Search time: 0.001 seconds).

Issue DateTitleSub-TitleAuthor(s)Journal NameVolume NumberIssue NumberPages
11999Advertising and public relations in the next decade-Sinha, Tara ; Jha, Mithileshwar IIMB Management ReviewVol.11Iss.465-89p.
21998Defining Indian Brands-Jha, Mithileshwar IIMB Management ReviewVol.10Iss.483-88p.
32015Ethical marketing: India, Pakistan and Bangladesh-Jha, Mithileshwar Ethical and Social Marketing in Asia: Incorporating Fairness Management81-93p.
42012Holistic rural marketing-Jha, Mithileshwar International Journal of Rural ManagementVol.8Iss.12121-132p.
51998Indian Brands: Quo Vadis; the round table discussion-Jha, Mithileshwar IIMB Management ReviewVol.10Iss.489-114p.
62001Shombit Sen Gupta: Brands and the art of living-Thirunarayana, P N ; Jha, Mithileshwar ; Moorthi, Y L R IIMB Management ReviewVol.1311p.
72017Values influencing sustainable consumption behaviour: exploring the contextual relationship-Sharma, Rajat ; Jha, Mithileshwar Journal of Business ResearchVol.7677-88p.