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The Digital Institutional Repository of IIM Bangalore
This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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Jha, Mithileshwar
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Full Name
Jha, Mithileshwar
Vernacular Name
Mithileshwar Jha
Variants
Mithileshwar Jha
Main Affiliation
Scopus Author ID
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Subject
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Results 1-4 of 4 (Search time: 0.002 seconds).
| Issue Date | Title | Sub-Title | Author(s) | Journal Name | Volume Number | Issue Number | Pages | |
|---|---|---|---|---|---|---|---|---|
| 1 | 1999 | Advertising and public relations in the next decade | - | Sinha, Tara ; Jha, Mithileshwar | IIMB Management Review | Vol.11 | Iss.4 | 65-89p. |
| 2 | 1998 | Defining Indian Brands | - | Jha, Mithileshwar | IIMB Management Review | Vol.10 | Iss.4 | 83-88p. |
| 3 | 1998 | Indian Brands: Quo Vadis; the round table discussion | - | Jha, Mithileshwar | IIMB Management Review | Vol.10 | Iss.4 | 89-114p. |
| 4 | 2001 | Shombit Sen Gupta: Brands and the art of living | - | Thirunarayana, P N ; Jha, Mithileshwar ; Moorthi, Y L R | IIMB Management Review | Vol.13 | 11p. |