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The Digital Institutional Repository of IIM Bangalore
This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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Rao, Arza Keshava
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Full Name
Rao, Arza Keshava
Vernacular Name
Arza Keshava Rao
Variants
Arza Keshava Rao
Arza K Rao
Rao, Arza K
Arza K Rao
Rao, Arza K
Main Affiliation
Scopus Author ID
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Results 1-1 of 1 (Search time: 0.001 seconds).
| Issue Date | Title | Sub-Title | Author(s) | Journal Name | Volume Number | Issue Number | Pages | |
|---|---|---|---|---|---|---|---|---|
| 1 | 1996 | Media planning: maximizing gross OTS | - | Rao, Arza Keshava ; Rao, Mendu Rammohan | 19p. |