1. IIMB-

Das, Gopal

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Full Name
Das, Gopal
Vernacular Name
Gopal Das
 
Variants
Gopal Das
 
Main Affiliation
 
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Email
gopal.das@iimb.ac.in
 
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Researcher ID
 
Biography
Gopal’s research interests include consumer emotion, motivation, scarcity, information processing and retailing. He teaches courses on consumer behaviour, marketing research, and experimental design. He has over 11 years of teaching and research experience. He was a Visiting Scholar of HKUST Business School, Hong Kong. He has guided few Ph.D/FPM scholars. Gopal teaches courses on consumer behaviour, marketing research, and experimental design.
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Publications

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Author:  Spence, Mark T.

Results 1-4 of 4 (Search time: 0.002 seconds).

Issue DateTitleSub-TitleAuthor(s)Journal NameVolume NumberIssue NumberPages
12022Online group buying behavior: A study of experiential versus material purchases-Agarwal, James ; Das, Gopal ; Spence, Mark T. Psychology and MarketingVol.39Iss.101946-1963p.
22021Retailing and emergent technologies-Grewal, Dhruv ; Gauri, Dinesh Kumar ; Das, Gopal ; Agarwal, James ; Spence, Mark T Journal of Business ResearchVol.134198-202p.
32021Social selling cues: The dynamics of posting numbers viewed and bought on customers' purchase intentions-Das, Gopal ; Spence, Mark T ; Agarwal, James International Journal of Research in MarketingVol.38; Iss.4994-1016p.
42020The mitigating effect of matching regulatory focus with arousalinducing stimuli in service failure situations-Das, Gopal ; Roy, Rajat ; Spence, Mark T Psychology and MarketingVol.37Iss.101420-1432p.