Das, Gopal
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Full Name
Das, Gopal
Vernacular Name
Gopal Das
Variants
Gopal Das
Main Affiliation
Personal Site
Email
gopal.das@iimb.ac.in
Scopus Author ID
Researcher ID
Biography
Gopal’s research interests include consumer emotion, motivation, scarcity, information processing and retailing. He teaches courses on consumer behaviour, marketing research, and experimental design. He has over 11 years of teaching and research experience. He was a Visiting Scholar of HKUST Business School, Hong Kong. He has guided few Ph.D/FPM scholars. Gopal teaches courses on consumer behaviour, marketing research, and experimental design.
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Fulltext
Results 1-4 of 4 (Search time: 0.002 seconds).
Issue Date | Title | Sub-Title | Author(s) | Journal Name | Volume Number | Issue Number | Pages | |
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1 | 2022 | Online group buying behavior: A study of experiential versus material purchases | - | Agarwal, James ; Das, Gopal ; Spence, Mark T. | Psychology and Marketing | Vol.39 | Iss.10 | 1946-1963p. |
2 | 2021 | Retailing and emergent technologies | - | Grewal, Dhruv ; Gauri, Dinesh Kumar ; Das, Gopal ; Agarwal, James ; Spence, Mark T | Journal of Business Research | Vol.134 | 198-202p. | |
3 | 2021 | Social selling cues: The dynamics of posting numbers viewed and bought on customers' purchase intentions | - | Das, Gopal ; Spence, Mark T ; Agarwal, James | International Journal of Research in Marketing | Vol.38; Iss.4 | 994-1016p. | |
4 | 2020 | The mitigating effect of matching regulatory focus with arousalinducing stimuli in service failure situations | - | Das, Gopal ; Roy, Rajat ; Spence, Mark T | Psychology and Marketing | Vol.37 | Iss.10 | 1420-1432p. |