1. IIMB-

Ghosh, Pulak

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Full Name
Ghosh, Pulak
Vernacular Name
Pulak Ghosh
 
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Pulak Ghosh
 
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Email
pulak.ghosh@iimb.ac.in
 
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Biography
Pulak Ghosh is Professor in the Decision Sciences Area at IIMB. His key specializations are in intersection of Big data, Machine learning, Artificial Intelligence and its use in Economics, Finance, Policy and Social Value Creation. He did serve in the editorial board of Journal of the American statistical Association, Journal of the Royal statistical Society and currently serves in the editorial board of Biometrics. Based on his outstanding and innovative contribution to research, the International Indian Statistical Association awarded him with the ``Young Scientist Award” in 2011. Govt of India awarded him the prestigious CR Rao award in 2015 and Econometric Society awarded him the Mahalanobis Award in 2016. Prior to joining IIMB, he served as Associate Director, Novartis Pharmaceuticals, USA, Assistant Professor, Georgia State University, and Associate Professor at Emory University, USA. He is a visiting faculty at several institutes of international repute.
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Publications

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Author:  Voleti, Sudhir

Results 1-4 of 4 (Search time: 0.001 seconds).

Issue DateTitleSub-TitleAuthor(s)Journal NameVolume NumberIssue NumberPages
12014A non-parametric model of residual brand equity in hierarchical branding structures with application to US beer data-Voleti, Sudhir ; Ghosh, Pulak Journal of The Royal Statistical Society. Series A: Statistics in SocietyVol.177Iss.1135-152p.
22013A robust approach to measure latent time-varying equity in hierarchical branding structures-Voleti, Sudhir ; Ghosh, Pulak Quantitative Marketing and EconomicsVol.11Iss.3289-319p.
32017An approach to improve the predictive power of choice-based conjoint analysis-Voleti, Sudhir ; Srinivasan, V ; Ghosh, Pulak International Journal of Research in MarketingVol.34Iss.2325-335p.
42015An interproduct competition model incorporating branding hierarchy and product similarities using store-level data-Voleti, Sudhir ; Kopalle, Praveen K ; Ghosh, Pulak Management ScienceVol.61Iss.112720-2738p.