Kumar, S Ramesh
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Full Name
Kumar, S Ramesh
Vernacular Name
S Ramesh Kumar
Variants
S Ramesh Kumar
Kumar, Senthil Ramesh
Kumar, Senthil
Senthil Ramesh Kumar
Kumar, Senthil Ramesh
Kumar, Senthil
Senthil Ramesh Kumar
Main Affiliation
Personal Site
Email
rkumar@iimb.ac.in
Scopus Author ID
Biography
S Ramesh Kumar has a mix of industrial and teaching/research experience of over 35 years. His areas of interests are exploring the application of marketing/consumer behavior concepts to the Indian context. He teaches in the post graduate, executive management, and research fellow programmes. He has developed courses at the post graduate and doctoral levels. He has also co-authored and published several real life cases associated with several reputed organizations in the Indian context. He has undertaken training and development needs based need identification work across industries/companies. Professor Ramesh Kumar’s research interests include Branding-Consumer Behaviour Interface, Cultural Dimensions in Marketing, and Consumer Behaviour-Digital Marketing Interface. Dr. Kumar has published a number of articles and case studies in reputed journals (national and international), business magazines, and business newspapers. His several international publications include papers, in refereed journals of repute, which are known both for their academic rigor and practice orientation. His co-authored papers on research / cases (on leading Indian brands across categories) have appeared in Journal of Integrated Marketing Communication, Journal of Brand Management, Ivey Business Journal and his co-authored papers/cases have been published in Marketing Review, Journal of Customer Behaviour, Richard Ivey Business School’s case collection and IIMB case collection marketed by Harvard Business School.
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Results 1-20 of 26 (Search time: 0.004 seconds).
Issue Date | Title | Sub-Title | Author(s) | Journal Name | Volume Number | Issue Number | Pages | |
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1 | 25-Sep-2010 | Addressing eternal youthfulness | - | Kumar, S Ramesh ; Swaminathan, S | The Hindu Business Line | |||
2 | 21-Aug-2014 | Beyond the consumer’s perspective | - | Kumar, S Ramesh ; Srinivasan, Karthik | The Hindu Business Line | |||
3 | 19-Aug-2010 | Brand personality and marketing communication | - | Kumar, S Ramesh ; Swaminathan, S | The Hindu Business Line | |||
4 | 18-Mar-2010 | Branding lessons from My Name is Khan | - | Kumar, S Ramesh | The Hindu Businessline | |||
5 | 18-Jun-2010 | Brands and consumer choices: Scenarios in brand management. | - | Kumar, S Ramesh | The Economic Times | |||
6 | 30-Apr-2010 | Challenges of marketing unknown | - | Kumar, S Ramesh | The Economic Times | |||
7 | 23-Feb-2011 | Classic concepts and their connect with consumers | - | Kumar, S Ramesh | The Hindu Business Line | |||
8 | 11-Mar-2010 | Creating and sustaining brands | - | Kumar, S Ramesh | The Hindu Businessline | |||
9 | 2-Jun-2016 | Culture as a brand anchor | - | Kumar, S Ramesh | The Hindu Business Line | |||
10 | 27-Apr-2011 | Dispelling some branding myths | - | Kumar, S Ramesh | The Hindu Business Line | |||
11 | 19-Oct-2011 | Embedding emotional appeals | - | Kumar, S Ramesh ; Madhuvanthi, A | The Hindu Business Line | |||
12 | 23-Oct-2014 | Ethnic route to branding | - | Kumar, S Ramesh | The Hindu Business Line | |||
13 | 11-Nov-2010 | How portable is the mobile consumer? | - | Kumar, S Ramesh ; Swaminathan, S | The Hindu Business Line | |||
14 | 16-May-2012 | Is it love, actually? | - | Kumar, S Ramesh | The Hindu Business Line | |||
15 | 3-Aug-2011 | Listening to consumers online and offline | - | Kumar, S Ramesh ; Shekar, B | The Hindu Business Line | |||
16 | 20-Aug-2010 | Looking at the value of perception | - | Kumar, S Ramesh | The Economic Times | |||
17 | 9-Sep-2010 | Loyalty in an emerging market | - | Kumar, S Ramesh ; Swaminathan, S | The Hindu Business Line | |||
18 | 5-Mar-2015 | Making sense of the irrational | - | Kumar, S Ramesh | The Hindu Business Line | |||
19 | 3-Jun-2010 | Much meaning in metaphor | - | Kumar, S Ramesh ; Shekar, B | The Hindu Business Line | |||
20 | 30-Jun-2016 | Psychological devaluation as a brand strategy | - | Kumar, S Ramesh | The Hindu Business Line |