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Customer segmentation at Spencer retail

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Issue DateTitleSub-TitleAuthor(s)Journal NameVolume NumberIssue NumberPages
128-May-2015Customer segmentation at Spencer retail-Mishra, Ashis ; Ghosh, Pulak 

Description

Abstract
Cases for teaching marketing research are always in short supply. Most of the available cases provide the problem as well as the solution; but not the process of arriving at the solution which is the crux of any marketing research course. A case in point would be Ontela Pick Dec (Ivey – 2008) or Harvard graduate student housing survey (HBS – 2005). In this case we intend to provide a step by step approach to segment consumer markets through cases.
 
Keyword(s)
Marketing management
Customer segmentation

Primary Data

Project title
Customer segmentation at Spencer retail
Project Coordinator
Organization
 
Status
Completed
Expected Completion
28-05-2015
 
Co-Investigator(s)