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Behavioral dimensions of movies (tentative title)

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Issue DateTitleSub-TitleAuthor(s)Journal NameVolume NumberIssue NumberPages
115-May-2014Behavioral dimensions of movies (tentative title)-Kumar, S Ramesh ; Dinesh Kumar, U 

Description

Abstract
The film industry has changed radically in the last decade. Huge investments, a strong focus on box office collections , changed contents due to the proliferation of western lifestyles and the emergence of social media are some of the factors that have triggered the change. The case proposes to take up two films and compare them on entertainment value to finally suggest what kind of entertainment value is likely to make a movie a successful venture. The case would also delve in to the related perceptual aspects of film goers associated with the specific genre of films associated with the two films chosen.
 
Keyword(s)
Film industry
Behavioral dimensions
Entertainment

Primary Data

Project title
Behavioral dimensions of movies (tentative title)
Project Coordinator
Organization
 
Status
Completed
Expected Completion
15-05-2014
 
Co-Investigator(s)