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Advanced statistical methods for predictive analytics: Some case studies

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Issue DateTitleSub-TitleAuthor(s)Journal NameVolume NumberIssue NumberPages
125-Mar-2014Advanced statistical methods for predictive analytics: Some case studies-Ghosh, Pulak 

Description

Abstract
How does the cross-selling efforts can be improved to increase the sale of products. I want to study how consumer demand for multiple products evolves over time and analyze the customer purchase patterns for products that are marketed by Indian bank. Specially identifying ahead of time the customers who are more likely to buy next product is most essential part of increasing cross-selling. We will develop analytical modeling to build this strategy. Understanding customer product purchase sequence by type product categories.
 
Keyword(s)
Statistical methods
Predictive analytics
Banking
Consumer behaviour

Primary Data

Project title
Advanced statistical methods for predictive analytics: Some case studies
Project Coordinator
Organization
 
Status
Completed
Expected Completion
25-03-2014