Welcome to the Research @IIMB

The Digital Institutional Repository of IIM Bangalore

This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.

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Research Object Indian Journal of Marketing

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Journal description

Name

Indian Journal of Marketing