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The Digital Institutional Repository of IIM Bangalore
This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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Research Object 32nd INFORMS Marketing Science Conference, June 17–19, 2010, Cologne, Germany
Conference title
32nd INFORMS Marketing Science Conference, June 17–19, 2010, Cologne, Germany