Welcome to the Research @IIMB
The Digital Institutional Repository of IIM Bangalore
This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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Research Object Academy of Indian marketing conference on Innovation in marketing for emerging markets, 30th July, 2012, Bangalore
Conference title
Academy of Indian marketing conference on Innovation in marketing for emerging markets, 30th July, 2012, Bangalore