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The Digital Institutional Repository of IIM Bangalore
This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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Browsing by Author Maheswaran, Durairaj
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| Issue Date | Title | Sub-Title | Author(s) | Journal Name | Volume Number | Issue Number | Pages |
|---|---|---|---|---|---|---|---|
| 2023 | Does scarcity increase or decrease donation behaviors? An investigation considering resource-specific scarcity and individual person-thing orientation | - | Malika, Malika ; Ghoshal, Tanuka ; Mathur, Pragya ; Maheswaran, Durairaj | Journal of the Academy of Marketing Science | |||
| 2021 | Pandemics and marketing: Insights, impacts, and research opportunities | - | Das, Gopal ; Jain, Shailendra Pratap ; Maheswaran, Durairaj ; Slotegraaf, Rebecca J ; Srinivasan, Raji | Journal of the Academy of Marketing Science | Vol.49 | 835-854p. | |
| 2022 | Person thing orientation and brand extensions | - | Maheswaran, Durairaj ; Malika, Malika | 2p. |