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The Digital Institutional Repository of IIM Bangalore
This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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Browsing by Author Siripurapu, Pavan Kumar
Showing results 1 to 2 of 2
| Issue Date | Title | Sub-Title | Author(s) | Journal Name | Volume Number | Issue Number | Pages |
|---|---|---|---|---|---|---|---|
| 2021 | Impact of meme marketing on purchase decisions of millennials | - | Siripurapu, Pavan Kumar ; Pravallica, Chintala Vishnu | 34p. | |||
| 2021 | Study and analysis of digital transformation in mobile payments | - | Siripurapu, Pavan Kumar ; Chandra, Madina Manish | 22p. |