Welcome to the Research @IIMB
The Digital Institutional Repository of IIM Bangalore
This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
Learn More
Browsing by Author Rasiwasia, Rachita
Showing results 3 to 3 of 3
< previous
| Issue Date | Title | Sub-Title | Author(s) | Journal Name | Volume Number | Issue Number | Pages |
|---|---|---|---|---|---|---|---|
| 2012 | To understand the digital platform, with primary focus on Facebook, especially from the point of recruitment of new consumers and driving sales; L’Oreal India Pvt Ltd, Maybelline New York | - | Rasiwasia, Rachita | 11p. |