Browsing by Author Das, Gopal
Showing results 28 to 30 of 30
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Issue Date | Title | Sub-Title | Author(s) | Journal Name | Volume Number | Issue Number | Pages |
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2022 | Viewpoint: cost-effective health care developments and research opportunities in China, India and Singapore | - | Wirtz, Jochen ; Lin, Chen ; Das, Gopal | Journal of Services Marketing | Vol.36 | Iss.4 | 461-466p. |
2020 | When do consumers prefer partitioned prices? The role of mood and pricing tactic persuasion knowledge | - | Das, Gopal ; Roy, Rajat ; Naidoo, Vik | Journal of Business Research | Vol.116 | 60-67p. | |
2021 | When do consumers value ethical attributes? The role of perceived quality in gift-giving | - | Das, Gopal ; Peloza, John ; Varshneya, Geetika ; Green, Todd | European Journal of Marketing | Vol.55 | Iss.1 | 315-335p. |