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The Digital Institutional Repository of IIM Bangalore
This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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Browsing by Author Moorthi, Y L R
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| Issue Date | Title | Sub-Title | Author(s) | Journal Name | Volume Number | Issue Number | Pages |
|---|---|---|---|---|---|---|---|
| 2001 | Shombit Sen Gupta: Brands and the art of living | - | Thirunarayana, P N ; Jha, Mithileshwar ; Moorthi, Y L R | IIMB Management Review | Vol.13 | 11p. | |
| 2017 | Technology readiness, perceived ubiquity and m-commerce adoption: the moderating role of privacy | - | Roy, Subhadip ; Moorthi, Y L R | Journal of Research in Interactive Marketing | Vol.11 | Iss.3 | 268-295p. |
| 2014 | The changing roles portrayed by women in Indian advertisements: a longitudinal content analysis | - | Moorthi, Y L R ; Roy, Subhadip ; Pansari, Anita | 15p. | |||
| 2013 | Value proposition of banking brands in India | - | Moorthi, Y L R | 17p. |