Welcome to the Research @IIMB
The Digital Institutional Repository of IIM Bangalore
This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
Learn More
Browsing by Author
Showing results 2 to 4 of 4
< previous
| Issue Date | Title | Sub-Title | Author(s) | Journal Name | Volume Number | Issue Number | Pages |
|---|---|---|---|---|---|---|---|
| 2000 | Impact of IT on the performance of the marketing channels and how to use IT as a source of competitive advantage | - | Sudhir, Kumar ; Gulati, Saket | ||||
| 2000 | Marketing strategy - Potential for elements casual wear brand; Madura Garments, Bangalore | - | Sudhir Kumar | ||||
| 2007 | Technology and market evaluation for remote access of mobile device and development of a business plan | - | Srikanth Belwadi, S. ; Sharma, Sudhir | 87p. |