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Issue Date | Title | Sub-Title | Author(s) | Journal Name | Volume Number | Issue Number | Pages |
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2014 | Consumer uncertainty and pack size | - | Gupta, Subhashish ; Prakhya, Srinivas ; Rakshit, Krishanu | 24p. | |||
2003 | Exploring brand loyalty | - | Rakshit, Krishanu ; Kumar, S Ramesh | IIMB Management Review | Vol.15 | Iss.3 | 53-58p. |
2010 | Uncertain consumption and quantity surcharges in consumer non-durables: An analytical mode | - | Rakshit, Krishanu ; Mukherji, Arnab ; Prakhya, Srinivas |