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The Digital Institutional Repository of IIM Bangalore
This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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Browsing by Author Yadav, Prakash Singh
Showing results 1 to 2 of 2
| Issue Date | Title | Sub-Title | Author(s) | Journal Name | Volume Number | Issue Number | Pages |
|---|---|---|---|---|---|---|---|
| 2012 | Digital media branding industry in India, the market scenario, the organization and recommendations for establishing a distribution channel for InRev Sys products/services catering to Social Media Marketing/Branding in India | - | Yadav, Prakash Singh | 22p. | |||
| 2012 | Experiential marketing: How FMCG companies can explore experiential marketing for new/established brand? | - | Yadav, Prakash Singh ; Raghava, B S | 21p. |