Welcome to the Research @IIMB
The Digital Institutional Repository of IIM Bangalore
This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
Learn More
Browsing by Author Chakrabarty, Patrali
Showing results 1 to 6 of 6
| Issue Date | Title | Sub-Title | Author(s) | Journal Name | Volume Number | Issue Number | Pages |
|---|---|---|---|---|---|---|---|
| 2010 | An eye for an eye: impact of sequelization and comparison in advertisements on consumer’s perception of brands | - | Banerjee, Bibek ; Patrali, Chakrabarty | 40p. | |||
| 2013 | Bidding behavior: impact of recommendations | - | Bhalla, Manaswini ; Jonnalagedda, Sreelata ; Chakrabarty, Patrali | ||||
| 30-Oct-2010 | Building alternative models of brand inertia | - | Jonnalagedda, Sreelata ; Chakrabarty, Patrali | ||||
| 2014 | Heard you but don't know you: Targeting using word of mouth | - | Bhalla, Manaswini ; Chakrabarty, Patrali ; Jonnalagedda, Sreelata | ||||
| 1-Apr-2014 | Smart predictions via smart-tagging: Introducing a Crisp and powerful revenue forecasting model | - | Chakrabarty, Patrali | ||||
| 15-May-2011 | Subscription or pay as you go: A pricing question for infrequent service usage | - | Jonnalagedda, Sreelata ; Chakrabarty, Patrali |