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| Issue Date | Title | Sub-Title | Author(s) | Journal Name | Volume Number | Issue Number | Pages |
| 2009 | Ambushers vs. sponsors: Does the mouse bite the guarded cheese? | - | Maity, Moutusi ; Pandey, Satish C ; Gupta, Seema | | | | 53p. |
| 21-Sep-2020 | Book on psychology of digital consumer (Book Project) | - | Gupta, Seema | | | | |
| 2009 | Bosch limited: Migrating and building the brand | - | Chaudhuri, Molly ; Gupta, Seema | | | | 49p. |
| 2009 | Bosch Ltd: Migrating and building the corporate brand | - | Gupta, Seema | | | | |
| 18-Jul-2020 | Case study on Policybazaar.com | - | Gupta, Seema | | | | |
| 23-Jul-2019 | Case study on Zoom car | - | Gupta, Seema ; Rao, Menaka | | | | |
| 2009 | Corporate communications: A practice oriented approach | - | Gupta, Seema | | | | 25p. |
| 28-Nov-2013 | Dainikbhaskar.com | - | Gupta, Seema | | | | |
| 3-Jan-2019 | Digital marketing 2.0 | - | Gupta, Seema | | | | |
| 13-May-2013 | Digital marketing at Volkswagen | - | Gupta, Seema | | | | |
| 2011 | Enhancing the role of corporate communications: a practice-based approach | - | Gupta, Seema | Corporate Reputation Review | Vol.14 | Iss.2 | 114-132p. |
| 2007 | Event-sponsor personality fit and sponsor identification | - | Pandey, Satish ; Gupta, Seema | | | | 24p. |
| 2015 | Evolution of social media sentiments for individual human brands: Evidence from Indian election | - | Gupta, Seema | | | | |
| 2012 | Fighting the advertising battle | - | Gupta, Seema | Journal of indian Business Research | Vol.4 | Iss.2 | 125-135p. |
| 9-Jan-2012 | How viral marketing led to Kolaveri Di rage | - | Gupta, Seema | Education Times, Times of India | | | |
| 2007 | Impact of ambush marketing on sponsor identification | - | Pandey, Satish ; Gupta, Seema | | | | 27p. |
| 2009 | Indcoserve: Challenging times | - | Mahadevan, B ; Gupta, Seema | | | | 20p. |
| 2006 | Indian television industry: a strategic analysis | - | Gupta, Seema | Vilakshan: XIMB Journal of Management, Bhubaneswar | Vol.3 | Iss.2 | 195-216p. |
| 2012 | Innovations in marketing communications | - | Gupta, Seema | | | | |
| 2012 | Interdependence between experience marketing and business strategy | - | Gupta, Seema | Journal of indian Business Research | Vol.4 | Iss.3 | 170-193p. |
