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The Digital Institutional Repository of IIM Bangalore
This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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Browsing by Subject Fast food industry
Showing results 1 to 3 of 3
| Issue Date | Title | Sub-Title | Author(s) | Journal Name | Volume Number | Issue Number | Pages |
|---|---|---|---|---|---|---|---|
| 2017 | Analysing brand personality building on social media and its effect on brand loyalty in indian fast food industry? | - | Kumar, Neha ; Kataria, Prashant | 58p. | |||
| 2013 | Expansion strategy for global quick food service players in Indian market | - | Karthik, P ; Shanthosh, P | 34p. | |||
| 2013 | The Indian fast food market: An analysis of the existing competition between McDonald's and KFC | - | Nilofer, T ; Balasubramaniam, Sharath | 25p. |