Welcome to the Research @IIMB
The Digital Institutional Repository of IIM Bangalore
This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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Browsing by Subject Fast Moving Consumer Goods
Showing results 1 to 3 of 3
| Issue Date | Title | Sub-Title | Author(s) | Journal Name | Volume Number | Issue Number | Pages |
|---|---|---|---|---|---|---|---|
| 2015 | A comparative study of different types of promotions in FMCG industry in India | - | Jigyasu, Karunesh ; Negi, Ishan | 14p. | |||
| 1981 | Case workshop on implementation of marketing concept in India: consumer and industrial | - | Indian Institute of Management Bangalore | 165p. | |||
| 2009 | Emerging trends in Indian warehousing | - | Rangaswamy, Shilpa ; Vinoth, P | 72p. |